Aquaculture misinformation online and on social media has become a significant issue for our industry, with inaccurate and sensationalized content circulating widely, often influencing public perceptions and decisions. Common false information often includes inaccurate claims about the use of antibiotics, poor husbandry practices, negative impacts on other ecosystems, misleading information about the nutritional value of farmed fish, and so much more. We've all seen it - and we need to start doing something about it!
Addressing this misinformation and encouraging a more accurate understanding of aquaculture's complexities and benefits has become crucial to the survival of our industry. Thankfully, many online and social media platforms have begun taking the spread of misinformation more seriously.
So what do we do? Below is a brief guide, focused on social media, of how to both report misinformation online and better represent the industry with facts, benefits, and increased transparency.
Represent the Industry with Positivity and Transparency
Not all of us have the time or resources to continually create content online and on social media. But for those who do, below are some quick tips to help represent our industry online by increasing transparency and delivering an engaging, unified message about aquaculture:
Many online and social media platforms have begun taking the spread of misinformation much more seriously. It is up to us, as industry professionals, to report misinformation when we see it. Below are instructions on how to report misinformation on today's most popular platforms:
X (formerly Twitter)